




I had the opportunity of driving Erwin McManus to the airport last Saturday with my good friend Rev. David Ramos of Latino Leadership Circle. One of the questions we asked Erwin was what he felt would be the single greatest asset an organization or individual could possess in the future. His answer was simple. He replied, “creativity”. He pointed out what TOMS Shoes is doing, provide shoes for the impoverished children of the world. If you haven’t seen it yet, AT&T features a commercial with this company. This is the offer: for every pair of shoes you buy, TOMS Shoes will give a pair to a child in need. This is not some type of marketing ploy. As a matter of fact TOMS Shoes was founded on a simple premise: “One for One. Using the purchasing power of individuals to benefit the greater good”
This type of social entrepreneurism moved me. Besides becoming a big fan of TOMS shoes, I began to think about ways I can use my God given creative abilities to demonstrate God’s love by meeting a need.
Who ever thought that we could love a child in Mexico by buying a pair of shoes? Who ever thought we could give Jesus a much-needed pair of shoes (Mat. 31:36)
Pastor Luis
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